NEW YORK (AP) – What’s next for Uno? Dos, of course.
Mattel is launching the new card game Dos next month in hopes of giving its nearly 50-year-old Uno brand a second life. Dos has similar rules as Uno, except players make two piles of cards and can throw down two cards at a time instead of one.
It comes as Mattel tries to turn its business around, mainly by updating classic brands, such as Barbie dolls and Hot Wheels cars. The toy maker’s revenue fell 11 percent last year, hurt by the bankruptcy filing of Toys R Us and the changing tastes of kids, who are increasingly reaching for a tablet instead of a toy.
Uno, however, was a bright spot: The company says Uno sales were up 12 percent in 2017 from the year before. Mattel, which is based in El Segundo, California, has sought to sell Uno in more places, including dollar stores and video game shops.