Ikea on Amazon? Furniture giant to use online retailer

STOCKHOLM (AP) – Ikea will start selling furniture through third-party websites next year as it tries to find new ways to reach customers in the digital age.

Kaisa Lyckdal, spokeswoman for the Swedish home furnishing giant, says the aim is to start a trial in 2018 but that “no decisions are made regarding what platforms/markets will be in the pilot.”

Lyckdal said Tuesday in an email to The Associated Press that Ikea would further develop its online sales strategy “over the coming years.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s