NEW YORK (AP) – Each year Super Bowl ads offer a snapshot of what’s going on in the culture.
But this year’s Budweiser ad released Tuesday featuring an immigrant’s travel to the U.S. became suddenly more topical than Anheuser-Busch executives were probably expecting, released days after President Donald Trump’s executive order temporarily banning refugees and nearly all citizens from seven Muslim-majority countries.
The 60-second advertisement called “Born the Hard Way,” shows Anheuser-Busch co-founder Adolphus Busch traveling by boat from Germany to the U.S. in 1850s. He goes through travails including jumping off a burning boat and catching a glimpse of Anheuser-Bush’s Clydesdales mascots, before meeting fellow immigrant Eberhard Anheuser.
The copy reads: “When nothing stops your dream, this is the beer we drink.”