Starbucks hopes a grab-and-go egg snack will help food sales

NEW YORK (AP) – Starbucks will start selling a new bite-sized egg snack next week, the first of a series of new food options that the coffee chain hopes will boost sales.

The new item, called Sous Vide Egg Bites, is a wheat-free portable egg-and-cheese mixture about the size of a golf ball. Starbucks said Thursday it spent three years developing the egg bites for customers who asked for more protein options. The Seattle-based company says customers often ordered breakfast egg sandwiches without the bread.

Starbucks Corp. says an organic soup and a gluten-free breakfast sandwich are coming later this year as it seeks to get its latte-sipping customers to buy more food.

Customers will get two egg bites, which use cage-free eggs, for $4.45.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s