Dialing up deals: Black Friday online sales hit new high

FILE - In this Friday, Nov. 23, 2012, file photo, Tashalee Rodriguez, of Boston, uses a smartphone app while shopping at Macy's in downtown Boston. For the first time, analysts predict more than half of online traffic to retailer sites will come from smartphones than desktops during the busy Black Friday holiday shopping weekend. And though it’s still a small fraction of online revenue, mobile sales are jumping too. Larger phone sizes, improved retailer apps, more online deals and shoppers’ increasing comfort with shopping online are driving the trend. (AP Photo/Michael Dwyer, File)
FILE - In this Friday, Nov. 23, 2012, file photo, Tashalee Rodriguez, of Boston, uses a smartphone app while shopping at Macy's in downtown Boston. For the first time, analysts predict more than half of online traffic to retailer sites will come from smartphones than desktops during the busy Black Friday holiday shopping weekend. And though it’s still a small fraction of online revenue, mobile sales are jumping too. Larger phone sizes, improved retailer apps, more online deals and shoppers’ increasing comfort with shopping online are driving the trend. (AP Photo/Michael Dwyer, File)

Holiday shoppers eager to snag big discounts turned to the internet in record fashion this week.

Adobe, which tracks online retail transactions, says consumers spent $3.34 billion shopping online on Friday, a 21.6 percent increase from the same day last year.

The firm said more than ever before, shoppers used their mobile devices to dial up deals online, and mobile purchases surged 33 percent on Black Friday to $1.2 billion.

Even so, many shoppers across the U.S. still ventured to malls looking for deals. The Mall of America in Minnesota, which opened 24 years ago, reported that Friday was the highest traffic day it can recall.

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