Social media blitz: Secret Service aims to improve its image

In this photo provided by Vanessa Pena, a man gestures after jumping a fence at the White House on Thursday, Nov. 26, 2015, in Washington. The man was immediately apprehended and taken into custody pending criminal charges, the Secret Service said. President Barack Obama and his wife and daughters were spending Thanksgiving the holiday at the White House. (Vanessa Pena via AP) MANDATORY CREDIT
In this photo provided by Vanessa Pena, a man gestures after jumping a fence at the White House on Thursday, Nov. 26, 2015, in Washington. The man was immediately apprehended and taken into custody pending criminal charges, the Secret Service said. President Barack Obama and his wife and daughters were spending Thanksgiving the holiday at the White House. (Vanessa Pena via AP) MANDATORY CREDIT

WASHINGTON (AP) – The U.S. Secret Service is pursuing an aggressive outreach strategy on Twitter, Facebook and YouTube to give the public a taste of life inside the elite agency.

The social media blitz comes as the Secret Service works to improve its image after a string of revelations about security breaches and agent misconduct in recent years. It includes photos, videos and as-it-happens updates, but reveals little about sensitive operations that the Secret Service wants to keep, well, secret.

The campaign started this year at the direction of Secret Service Director Joe Clancy. He took over last year after his predecessor was fired amid a series of embarrassing breaches.

Clancy brought in public affairs professionals to work with Secret Service agents. The agency has met with Facebook, Twitter and LinkedIn for advice.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s