AT&T hikes prices for some plans, but raises data caps

FILE - In this May 14, 2014 file photo, an AT&T logo on a store in Dedham, Mass. AT&T Mobility LLC has been hit with a $100 million fine for offering consumers “unlimited” data, but then slowing their Internet speeds after they hit a certain amount. The Federal Communications Commission (FCC), which regulates the telecommunications industry, says the company misled consumers with the plans. Officials say the company would slow speeds dramatically at times, to levels lower than advertised. (AP Photo/Steven Senne, File)

NEW YORK (AP) – AT&T is joining Verizon in raising the prices of some of its data plans.

As with Verizon, AT&T is going to great lengths to avoid calling the changes a price hike, as the higher prices come with more data, reducing the cost per gigabyte for many customers.

Indeed many customers will benefit, and those that won’t can keep their existing plans.

The price increase underscores how wireless companies see data as a way to boost revenue. Most plans now come with unlimited calls and texts.

The new rates take effect Sunday. AT&T customers who want to keep their existing plans don’t need to do anything. They can still add lines to their account, but won’t be able to change data levels without switching to the new rates.


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