HOLLYWOOD (MEDIA GENERAL) – After a long holiday weekend at the box office, “Tomorrowland” failed to produce the revenue anticipated by Disney and creators of the film.
Opening on a holiday weekend with little competition, Disney forecasted a much higher return for the fantasy film. Considered a big-budget movie in terms of production, “Tomorrowland” cost upward of $180 million before reaching the big screen. However, over the four-day weekend the movie barely grossed $41.7 million.
Produced and directed by “The Incredibles” Brad Bird, the film starred George Clooney, Hugh Laurie, Britt Robertson and Tim McGraw. The film was expected to earn somewhere in the $50 million range on its first weekend.
Scott Mendelson, media and entertainment columnist for Forbes.com, wrote “The somewhat cryptic marketing campaign has struggled to sell the film to kids and parents based mostly on George Clooney’s star power and the promise of unrevealed treasures to be revealed.”
The family film was described as a “major misfire for Disney’s live-action movie division” by Brooks Barnes, writer for the New York Times.
Barnes also optimistically pointed out that “[…] Even if ‘Tomorrowland’ ends up losing a substantial amount of money, Walt Disney Studios has a cushion from its Marvel and Pixar units.”
Despite negative reviews and unsuccessfully meeting its projected return, “Tomorrowland” managed to climb to number 1 at the box office, narrowly claiming victory over “Pitch Perfect 2” which brought in an estimated $38.5 million last weekend.