(MEDIA GENERAL) – Remember “the dress” that went viral. Now, the dress is going to academic conferences.
A report by the BBC said three academic papers have been published related to the social media storm that quickly divided swarms of people to “blue and black” or “white and gold,” along with one of the year’s most popular hashtags: #TheDress.
According to the BBC, each study derived from a different science: neuroscience, psychology and communication studies.
In a paper published by Current Biology, scientists noted the phenomenon, “marked the greatest extent of individual differences in color perception ever documented.”