Hershey launches new caramel candy line

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The Hershey Company is launching a new brand of candies for caramel lovers.

Lancaster Soft Crèmes are named after Milton Hershey's first successful candy company, The Lancaster Caramel Company.

It's the first time Hershey has launched a new brand that is not a brand extension or acquisition in the past 30 years.

The company said the candies will offer a long-lasting and unique taste experience that is distinct from typical caramels.

They will be available in three flavors, including Caramel, Vanilla and Caramel and Vanilla and Raspberry.

Hershey launched the Lancaster brand in China earlier this year. The candies will be available in the United States in January.

 

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